Content：The Dimensions of Customer Value: Conformance to requirements, Product selection, Price and brand, Value-added services and Relationships and experience. Customer Value Measures. Information technology and customer value.

Emphasis：The Dimensions of Customer Value: Conformance to requirements, Product selection, Price and brand, Value-added services and Relationships and experience. Customer Value Measures. Information technology and customer value.

Objectives：Help students know: 1) What are the Dimensions of Customer Value: Conformance to requirements, Product selection, Price and brand, Value-added services and Relationships and experience. 2) How to measure customer value?

Hours：2

Case study：Dell’s Direct Business Mode

Homework：

1. Read the papers in relation to this field in various Journals（2000-2013）.

• International of Production Economics

• Supply Chain Management-An International Journal

• International Journal of Operations & Production Management

• Computer and Industrial Engineering

• International Journal of Physical Distribution & Logistics Management

2. Read and compare the Postponed Strategies from the following books：